Every year, me and my team hit Coachella—not just for the music, but for the market intel. It’s one of the hottest spots to catch real-time fashion trends and see what’s resonating with the teen and tween crowd. We capture street style, snap tons of pics, and track the standout looks that are setting the tone for upcoming seasons.

We also dive into what brands are doing at pop-ups and booths—how they’re showing up, what activations are working, and what’s clicking with the crowd. It’s a mix of fashion, culture, and experience, and we use all of it to fuel fresh trend direction and cultural insight for the season ahead.